Love as infrastructure.
LovEvolve® was founded on a simple, radical belief: that love expressed through art, organic comfort, and human connection, is a non-pharmacological comforting and supportive force that belongs in every hospital room, every dorm room, and every grieving home in America.
What began as a Love Scarf, and then one organic cotton swaddle with original love art has grown into a multi-vertical platform serving postpartum families, cancer patients, grieving families, college students, hospice settings, and the nurses and caregivers who hold them all.
We are a SWAM-certified social enterprise — Small, Women-Owned, and Mission driven in every product, partnership, and program we build is designed to make love scalable.
Born from art, healing,
and the power of love.
Sunny Goode is a mother, studio artist, and a cancer survivor, who understood from firsthand experience that the moments when we are most vulnerable; welcoming a new life, facing a diagnosis, and grieving a loss are also the moments when we most need to feel held, seen, and loved.
In late 2019 the Love Scarf was her first act of love made tangible. Then came the Love Swaddle® in 2020, an organic cotton swaddle wrapped in original art and connected to postpartum support. She had no idea it was the beginning of a healing movement. As her own cancer journey unfolded, the mission expanded and she understood that what she'd built for new mothers could hold anyone walking through their hardest chapter.
Today, LovEvolve® is in 21+ hospitals nationwide, in partnership with the American Cancer Society®, and dozens of health systems. Sunny is also a studio artist who operates a LovEvolve retail store, and (coming soon... Sunny Gallery in Clayton, Georgia!) where art and healing remain inseparable.
"I made the first Love Scarf as I knew positive words carry positive energy, and wanted to wrap people in love during their hardest moments. I had no idea it was the beginning of a support movement."
Sunny Goode · Founder & President, LovEvolve®Our approach to love as support.
Original love art communicates what words cannot, elevating mood, reducing anxiety, and shifting conversations to love in healthcare spaces.
100% organic cotton muslin is gentle on sensitive skin, temperature-regulating, and free from chemicals — meeting the body exactly where it is during treatment, recovery, and grief.
The QR code embedded in every product is a bridge to real support: community, resources, navigation, and care — available the moment someone needs it most.
Healing does not happen in isolation. The LovEntourage® ecosystem creates communities around every life chapter, from birth to loss and everything in between.
A team built on love, purpose, and mission.
Every person who joins LovEvolve® becomes part of a movement. We are small and mighty driven by a shared belief that love, made tangible, can change the world.
Sunny Goode is a mother, artist, and entrepreneur who founded LovEvolve®. With over 25 years of experience in art and design, Sunny draws on her expertise in color psychology, art as therapy, and marketing to create products and partnerships that promote relationship health, maternal wellness, and community connection. When she's not building LovEvolve®, you can find Sunny on a walk in Charlottesville, VA or Tiger, GA painting, and soaking up time with the people she loves most.
Leah is a five-time startup leader who has spent her career turning big ideas into something real and meaningful. She has helped launch value-based care organizations, a Medicare Advantage plan, a hospice, and her own Geriatric Care Management practice, always centering her work around people in life's most vulnerable moments. What she's learned along the way is simple: when you lead with love, what you build doesn't just work — it matters. When she's not building something beautiful, you'll find her writing, volunteering, traveling, or getting lost in a great play.
Lindsay brings strategic vision and deep expertise to LovEvolve® as our Chief Strategy Officer. She shapes the partnerships, programs, and growth pathways that ensure LovEvolve®'s mission reaches every hospital, campus, and community that needs it most.
Katie is a former C-suite healthcare leader with over 25 years of experience developing innovative programs that enhance care, advance public health, and expand what's possible. A bestselling author and Founder of the Whole Person Index, she was named Public Health Leader of the Year 2023 in Charlotte, NC. She holds a DrPH in Public Health and Health Leadership from UNC Gillings School of Global Public Health, along with an MBA and BA from the University of Buffalo.
Madison brings passion and heart to every campaign, community initiative, and brand story she touches. Her work ensures that the LovEvolve® mission reaches the people who need it most — and that every touchpoint feels as warm as the products themselves.
Photo coming soonPurpose-driven. Mission-certified.
LovEvolve LLC is a SWAM-certified social enterprise — Small, Women-Owned, headquartered in Richmond, Virginia with retail presence in Clayton, Georgia. We hold ourselves to the highest standard of mission alignment, ethical partnership, and community impact in everything we do.
Become part of Love in Motion®
Whether you shop, partner, donate, or simply share, every act of love you extend through LovEvolve® touches a real family in a real moment of need. That is how we change the world: one act at a time.
Invest in love as infrastructure.
LovEvolve® is proud to grow alongside Abundance Capital Angels whose belief in our mission has made our national expansion possible. If you feel called to be part of what we're building, we welcome you into the conversation.
Support Through Abundance Capital